Cassandra Burns

Since 2017, I’ve worked as a freelance writer and editor, focusing on science-based health content, product writing, and tourism. My specialties are in sleep health and disorders, tourism-focused content marketing, and short-form product writing. I’m excellent at distilling information and making it both manageable and engaging for the end reader.

I began my professional writing career as an in-house content writer at an SEO agency, where I learned how to drive conversions while matching a brand’s existing voice. On a typical day, I wrote blogs, landing page copy, and science-based articles. I developed research skills that allowed me to write with authority on a truly wide range of topics. Topics that, depending on the day, could be mold remediation, health insurance, or online dating for people who like jeeps — with the voice to match the brand.

When I’m not writing, you can most often find me running a whitewater rafting business with my dad. Shameless plug for Beaver Brook Outfitters, the finest rafting company in the Adirondacks. You can also find me reading, mountain biking, skiing, taking pictures of my dog, knitting, and taking pictures of my dog in things I’ve knitted.

I have a B.A. in English with honors from Saint Michael’s College, and I’ve been writing professionally since 2016.